Does your site use a contact form? Does your business significantly depend on that form to generate leads?
If so, you might want to look into a Data Management Platform. Here are some ways this type of software is useful.
Many times, an “out of the box” contact form for a popular CMS (Content-Management-System) will store a form’s contact data collected into the database of your website. At the time the data is stored in the database, you probably receive an email letting you know about the event, and what data was collected.
While this sounds great, a problem could be present and revealed when you desire to access the data later, or access multiple data points. Your CMS might not have a built-in way of pulling the data at a later date, or to search the data with advanced filters. A Data Management Platform would not only be able to store the data, but provide advanced search capabilities to recall your data with specific criteria.
Spammers and spamming bots can easily submit data into a contact form, and it can be hard to tell if that data is legitimate. While a captcha can help prevent bots, humans can still submit incorrect data into a contact form, whether intentionally or by accident.
Many Data Management Platforms will have mechanisms to verify data to make sure it is legitimate. This can include comparing IP address to addresses submitted and comparing zip codes to the city submitted. This way the lead data can flagged if a Ukrainian IP address is asking to be contacted at an Alabama address or a Denver zip code is being matched with a Los Angeles city entry.
If you receive your contact data in email or spreadsheet form, you most likely have to manually enter that data into your CRM (Customer-Relationship-Management) software. A Data Management Platform will usually have posting capabilities to seamlessly pass the contact data straight into your CRM so that you will not have to manually add it.
If you are unsure how to begin looking for this type of software, contact us today for a free consultation. Our team of developers look forward to making sure our proprietary Data Management Platform accomplishes your unique data needs.