Has your Google Ads (formerly called Google AdWords) account ever caused you to panic?
If so, you are not alone. While creating a Google Ads account can be fairly easy, you quickly discover that that was the only easy part.
First, you have to decide on what network to show your ads (Search, Display, Video, ect…), which is also related to the question of what type of ads you to use. Even if you know you just want to show text ads in Google search, you still need to narrow down what type of text ads, whether to use extensions or not, what landing page to utilize, among a whole assortment of other choices.
If the last paragraph already started to overwhelm you, it might be time to look into a PPC (pay-per-click) management company that specializes in Google Ads Management.
Some of the benefits are as follows:
It might seem obvious, but the experience brought by one of these companies cannot be overstated. SEM (search-engine-marketing) is both an art and a science. Much of art and science is honed over time, and this has never been truer than with Google Ads.
It is not that Google is trying to make things difficult, but so much of what happens on their platform is a result of dynamic factors. Each ad auction is unique, and can be affected by not just internal factors, but also external ones such as the seasonality of a business and different industry particulars.
Many PPC management companies have not only been in business for years, but have worked with hundreds of accounts from multiple clients across different industries and verticals.
Related to experience, is the benefit of saved time. If you are just starting out, it could take you hours to simply set up your first campaign. Or if you have been running an account for some time, you might need to expel countless hours researching or A/B testing to discover the right optimization strategy.
This is not to say a PPC management company will not spend considerable time working on your account; however, they will move faster on relatively trivial things (i.e. technical setup) and be able to focus more on analysis, strategy, and optimization.
New users to Google Ads don’t realize how easy it is to lose and waste a significant amount of money on the platform. Unfortunately, many find out rather quickly.
An unexperienced advertiser can waste a lot of money making unnecessary adjustments, or by simply misunderstanding the real issue behind the issue with their account.
Money must be spent to acquire enough performance data to optimize, and only a seasoned user, such as those at a PPC management company, will know how to do so efficiently.
What About You?
Will you decide to keep your Google Ads management in-house or use a partner to save time and money?
Here at ADX Media we have shed the blood, sweat, and tears in Google Ads so our clients would not have to. Give us a call today. Whether you are getting started, or are needing expert help optimizing your existing campaigns, let us take your account and business to the next level.
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